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Analytics & Reporting Average Position in Search Console: What That Number Actually Averages
Average position in Google Search Console is the impressions-weighted average of where your site appeared, counted only on searches where it appeared at .

Average position in Google Search Console is the impressions-weighted average of where your site appeared, co…

Sep 08, 2026
Analytics & Reporting Automating SEO Reporting Without Breaking Anyone's Terms
Which parts of SEO reporting have an official API, which don't, and where automation quietly crosses a line.

Which parts of SEO reporting have an official API, which don't, and where automation quietly crosses a line.…

Aug 14, 2026
Analytics & Reporting Why Traffic Went Up but Leads Went Down
Organic sessions are climbing and enquiries are falling.

Organic sessions are climbing and enquiries are falling. Here's what actually causes that split — broken trac…

Aug 13, 2026
SEO Strategy SEO Agency vs Freelancer vs In-House: Which Should You Choose?
Four ways to get SEO done — hire in-house, contract a freelancer, retain a full-service agency, or buy a fixed-price productized service.

Four ways to get SEO done — hire in-house, contract a freelancer, retain a full-service agency, or buy a fixe…

Jul 20, 2026
Analytics & Reporting SEO Analytics and Reporting: How to Measure Results Without Vanity Metrics
A vendor-neutral guide to measuring SEO the honest way — the handful of metrics that map to revenue, the vanity numbers to stop reporting, the tools that get y…

A vendor-neutral guide to measuring SEO the honest way — the handful of metrics that map to revenue, the vani…

Jul 10, 2026